Saturday, February 27, 2016

Logo Law

We asked Brie Crawford of Crawford Intellectual Property Law, Inc. , in Crystal Lake, Illinois, about the importance of logo laws. Here is something to think about when you are putting together a design or redesign for your company logo.

Watch out for “Logo infringement” – what are the ramifications?

From the infringement point of view…

Why do I need legal protection?

1.    Someone else has stolen your name
2.    You receive a cease and desist on your name, slogan or name
3.    When you are challenged in your industry
4.    For future copycats
            5.    Ounce of prevention is worth a pound of cure.

When do I need to trademark my logo?
1.    As soon as you choose your design before you reproduce it.
2.    Research has to be done before you register it.
3.    Six to nine months to finalize.
4.    Three months for the government
5.    Keep your Intellectual Property Attorney if changes are made. Revisit the process.
6.    Visit your attorney as often as you would your changes.


NOTE:  These are things to think about, please consult your attorney for specific questions.

Wednesday, February 3, 2016

February News - Fishing for Marketing & Instagram

 
 
"The greatest barrier to success is fear of failure."
- Sven Goran Eriksson

Are you fishing for marketing ideas? EmbroidMe can bait your customer and hook them with amazing promotional products! 
 
Spring is coming and with that comes fishing season! What better way to brand yourself than a fishing lure with your logo on it?
With the Shakin' Shad you will hook a great impression with your customers. You can order it with a choice of packaging and custom card. 

Anglers everywhere find this lure highly effective! Two style choices and a variety of imprint colors are available.


How to Build Your Brand With Instagram: 4 Tried-and-True Tips

Written by Nathan Chan
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why?
Read More 










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