Logo Law

We asked Brie Crawford of Crawford Intellectual Property Law, Inc. , in Crystal Lake, Illinois, about the importance of logo laws. Here is something to think about when you are putting together a design or redesign for your company logo.

Watch out for “Logo infringement” – what are the ramifications?

From the infringement point of view…

Why do I need legal protection?

1.    Someone else has stolen your name

2.    You receive a cease and desist on your name, slogan or name

3.    When you are challenged in your industry

4.    For future copycats

            5.    Ounce of prevention is worth a pound of cure.

When do I need to trademark my logo?

1.    As soon as you choose your design before you reproduce it.

2.    Research has to be done before you register it.

3.    Six to nine months to finalize.

4.    Three months for the government

5.    Keep your Intellectual Property Attorney if changes are made. Revisit the process.

6.    Visit your attorney as often as you would your changes.

NOTE:  These are things to think about, please consult your attorney for specific questions.